Love of tans fading?

With all the recent news about tanning beds and the danger, it would make sense that tans will become a thing of the past.  Or does it?  I think that those of us in living generations (18+ forward) will always want some kind of sun kissed glow.  I have been using a self tanner on my legs for most of the summer, and this particular one builds tan as you apply it daily.  That way, if I get to the point that I don’t want to become browner, I stop for a few days.  Here is an article espousing the self tanners.  Let me know if you have found a particular brand that works for you.  I’ve been using Jergens.